Why Us Beauty Mavens Should Go Cruelty Free
We see a Cover Girl commercial, a YSL mascara ad, a makeup influencer sharing her favorite Bobbi Brown foundation on YouTube. We get sucked into the expert marketing and if it’s in our budget (or maybe even if it’s not!) will not think twice about running to Sephora and coming home with a beauty product haul. Here’s the problem with that…there is a MAJOR cost to our consumption that we do not often think twice about. Environmental costs, ecological costs, health costs, and animal/human welfare costs.
It’s time for us to start spending less haphazardly and think more consciously about our purchasing power within the beauty industry.
If you’re not already persuaded, I’ve listed a few reasons to swap the current contents of your makeup bag for plant based & cruelty free options, so keep on scrolling!
1…Make your voice heard through your purchasing power. It takes our $$$ to influence brands to put their time and money into producing goods that are not detrimental to our environment and health. At the end of the day we live in a market driven economy, and eco-conscious brands need our support to stay in production in the competitive beauty industry.
2…Support ethical production of goods and fare wages worldwide by choosing brands that are exploitation free. Common makeup ingredients such as Mica, used to create a glitter effect, are sourced from third world countries where child labor is often used to increase production. Even for adults, sourcing can be extremely dangerous leading to lung cancer, blindness, and accidental deaths. Again, spending our dollars on eco-conscious products influences brands to purchase their ingredients from sellers that implement child labor laws and workplace safety measures.
3…Reduce consumer waste and toxic pollution. Like “fast fashion”, the beauty industry is a culprit of producing “cheap” goods that create more trash and subsequently environmental pollution. Not only are many of the ingredients in these products harmful to the environment, but also the packaging which often consists of plastics and non-biodegradable options. Cruelty free brands are trending towards being eco-conscious in all areas, encouraging the use of recycled and reusable packaging.
4…Reduce symptoms of toxic skin buildup including acne and other skin disorders. Acne is a symptom of an underlying issue of an imbalance within the body. It, and other skin diseases, are often triggered by pollutants entering the skin and hormonal imbalances. Many of the unsafe, toxic ingredients that are in thousands of cosmetics on the market are linked to hormone disruption and endocrine system dysfunction.
5…Reduce your personal risk of developing cancer. By becoming more conscious of the ingredients and testing methods of your beauty products, you can drastically reduce the amount of toxic and harmful chemicals that enter your body.
6…Reduce and end the cruel and inhumane use of animals for lab testing of cosmetic products. When natural, plant-derived, chemical free ingredients are used to create the products we consume, there is the potential of ending inhumane animal testing. The argument is constantly there that animal testing is a necessity to ensure that products are safe for human use…but a simple glance at the list of cruelty free brands below will show you that it is possible to do without. Think about your adorable, lovable pet that is full of personality…would you allow a chemical laden mascara tested on it just to make sure it’s safe for you to use?
The logos below represent makeup and beauty brands that currently do not test their products on animals.
Some brands are additionally vegan, meaning all ingredients to create products are 100% plant-derived. This list is subject to change at any time, as new brands come onto the market, current non-CF brands change their testing policies that do not include animals, or current CF brands decide to expand into the Chinese beauty market, where products MUST be tested on animals if they are to be sold. As always, I encourage you to do your own research before purchasing a product and review its ingredients, testing policies, and company ethics.
Here are some fantastic resources to brands and bloggers that have curated some amazing lists of ingredients to avoid, databases to search the safety of ingredients in your current products, and cruelty free + vegan friendly product lists. Be sure to check out the links!